I am Ariel Cotton. I'm an artist, UI/UX designer, & maker of interactive things.


A. Raslan Locksmith

Categories logo design
Tools Adobe Illustrator


Ariel Cotton Visual Design Logo A Raslan Locksmith Branding Identity

Brooklyn-based company A. Raslan Locksmith approached me for a logo redesign. Their existing logo was in dire need of a replacement:

Ariel Cotton Visual Design Logo A Raslan Locksmith Branding Identity

I began by surveying the client. They requested that I find a way to incorporate safe- or vault-related imagery into their logo. After brainstorming I came up with some sketches.

Ariel Cotton Visual Design Logo A Raslan Locksmith Branding IdentityAriel Cotton Visual Design Logo A Raslan Locksmith Branding Identity

The client decided on the second-to-last option, in the right-hand image above. I took it and produced some more drafts, experimenting with different typefaces.

I felt the typeface that I ultimately chose, Gotham Book, suited the client better than Brandon Grotesque. It felt current and fresh without looking too trendy. It felt like a better choice for a mom and pop shop in a Brooklyn family neighborhood.


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