Amra & Elma
I designed a logo and stationery for Amra & Elma, a lifestyle, travel and fashion blog run by two sisters. They are known for their fusion of classic attire and cutting-edge trendy styles, which I reflected in my design choices.
Categories
Logo design, identity & branding, fashion and lifestyle blogging
In order to reflect Amra & Elma’s eclectic blend of fashion, I picked two contrasting typefaces to convey that in the logo. For “Amra,” I used Garamond, a beautiful classic serif that has been around for centuries. I did some light customization on the typeface for “Elma,” and gave it a spontaneous, delicate, feminine look.
I designed a short and a long version for their logo. The short one was used in the business cards and the long one was featured in the letterhead and on the actual website itself.
