I am Ariel Cotton.  I'm an artist, UI/UX designer, & maker of interactive things.

I craft beautiful, human-centered interfaces for web and mobile applications. I draw and write comics about life in Berlin and New York City. I even tinker with electronics and make interactive art from time to time.


Amra & Elma

I designed a logo and stationery for Amra & Elma, a lifestyle, travel and fashion blog run by two sisters. They are known for their fusion of classic attire and cutting-edge trendy styles, which I reflected in my design choices.

Categories
logo design, identity & branding

Ariel Cotton Amra & Elma Fashion Blogging Website Visual Design

In order to reflect Amra & Elma’s eclectic blend of fashion, I picked two contrasting typefaces to convey that in the logo. For “Amra,” I used Garamond, a beautiful classic serif that has been around for centuries. I did some light customization on the typeface for “Elma,” and gave it a spontaneous, delicate, feminine look.

Ariel Cotton Amra & Elma Fashion Blogging Website Visual Design

I designed a short and a long version for their logo. The short one was used in the business cards and the long one was featured in the letterhead and on the actual website itself.

Ariel Cotton Amra & Elma Fashion Blogging Website Visual DesignAriel Cotton Amra & Elma Fashion Blogging Website Visual Design
Ariel Cotton Amra & Elma Fashion Blogging Website Visual Design Ariel Cotton Amra & Elma Fashion Blogging Website Visual Design

Top