I am Ariel Cotton. I'm an artist, UI/UX designer, & maker of interactive things.


Chow & Herr

Categories logo design
Tools Adobe Illustrator


Ariel Cotton Visual Design Logo Chow & Herr

I designed this logo for Chow & Herr, a gynecology practice based in Offenburg, Germany. They requested an ampersand that looked like a pregnant woman.

As usual, I began the process with a series of sketches.

Ariel Cotton Visual Design Logo Chow & HerrAriel Cotton Visual Design Logo Chow & Herr
Ariel Cotton Visual Design Logo Chow & HerrAriel Cotton Visual Design Logo Chow & Herr

After many pages of rough sketches, I chose the sketches that I felt were the strongest and produced refined versions of them.

Ariel Cotton Visual Design Logo Chow & Herr

Once the client had decided on a direction, we went through many iterations.

Ariel Cotton Visual Design Logo Chow & HerrAriel Cotton Visual Design Logo Chow & Herr

Eventually they decided they wanted the fetus to look more developed and less embryo-like.

Ariel Cotton Visual Design Logo Chow & HerrAriel Cotton Visual Design Logo Chow & Herr

Then we experimented with colors. The client initially wanted blue and reddish hues, but we settled eventually on pink and dark brown.

Ariel Cotton Visual Design Logo Chow & HerrAriel Cotton Visual Design Logo Chow & Herr
Ariel Cotton Visual Design Logo Chow & HerrAriel Cotton Visual Design Logo Chow & Herr

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