Chow & Herr
I designed this logo for Chow & Herr, a gynecology practice based in Offenburg, Germany. They requested an ampersand that looked like a pregnant woman.
Categories
Logo design, gynecologist practice
As usual, I began the process with a series of sketches.
![Ariel Cotton Visual Design Logo Chow & Herr](../../wp-content/img/visual/chow_herr_kleine_skizzen_00.jpg)
![Ariel Cotton Visual Design Logo Chow & Herr](../../wp-content/img/visual/chow_herr_kleine_skizzen_01.jpg)
![Ariel Cotton Visual Design Logo Chow & Herr](../../wp-content/img/visual/chow_herr_kleine_skizzen_02.jpg)
![Ariel Cotton Visual Design Logo Chow & Herr](../../wp-content/img/visual/chow_herr_kleine_skizzen_03.jpg)
After many pages of rough sketches, I chose the sketches that I felt were the strongest and produced refined versions of them.
![Ariel Cotton Visual Design Logo Chow & Herr](../../wp-content/img/visual/chow_herr_raffinierte_skizzen.jpg)
Once the client had decided on a direction, we went through many iterations.
Eventually they decided they wanted the fetus to look more developed and less embryo-like.
Then we experimented with colors. The client initially wanted blue and reddish hues, but we settled eventually on pink and dark brown.